January 26, 2016
Years ago I attended CES and first heard the notion that someday soon our refrigerators will tell us when we need to buy milk. Like many prognostications from CES, it sounded like technology for technology’s sake (after all, how hard is it to look in your fridge?) But someday has arrived, and the new Family Hub Refrigerator from Samsung actually makes sense.
July 1, 2015
Last month, Media Village ran “Tripping Points 2015”, a 3-part series written by Robert Acquaotta which covers three key areas in the ad industry.
March 1, 2015
A Look at How Programmatic Buying is Revolutionizing the Advertising Industry
Programmatic ad buying, driven by the rapid fragmentation of the media marketplace, is creating a revolution in the advertising industry. Advertisers are still expected to deliver the right content to the right consumer at the right time as in years past. Only now, advertisers are equipping themselves with data and technology that enables them to target audiences with extreme precision and engage in a more meaningful dialogue with consumers. And it’s having a positive impact on advertising ROI.
February 19, 2015
We’re in the midst of a video media revolution.
With the recent proliferation of new digital, social and mobile media channels chipping away at the traditional media model, both media companies and marketers are rethinking and redefining their traditional roles and strategies.
January 23, 2015
It would be easy to dismiss this year’s CES show as anticlimactic. Our various screens have already become so amazing to behold that new versions are only incremental in quality and less awe inspiring. Additionally, the (arguably) most important companies whose technologies are shaping our lives — namely Apple, Google and Microsoft — don’t even make the January trek to Las Vegas.
November 20, 2014
As a global men’s health movement, the Movember Foundation seeks to contribute to improving the lives of men around the world. To achieve this, they challenge men to grow moustaches during November to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.
October 1, 2014
The appearance of Goblins and Zombies means one thing… Halloween is lurking around the corner.
September 9, 2014
Could there be a light at the end of the tunnel? Could the apparel industry be on the cusp of a rebound from a 9-month period of excess markdown activity?
September 4, 2014
Even though your Facebook feed is full of Back to School photos from friends and family, retailers are gearing up for the biggest shopping period of the season. In 2013, sales gained 3.8% from 2012 equaling a total of $601.8 billion, according to the NRF.
June 19, 2014
Last month, we released the results from a survey we completed about CMO and CFO alignment.