The Basics of Corporate Trade [Infographic]

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Filed Under: Corporate Trade Explained

If you’ve been asked to investigate barter, one of the fastest growing sectors of ad buying, or are wondering how corporate trade works, take a look at the infographic we’ve created. It shows the basics along with the benefits so you can get an idea of how 400,000 companies used barter to earn an estimated $12 billion dollars on underused assets in 2012.

For a somewhat deeper look at how corporate trade works, visit the Understand Corporate Trade section of our site for a more detailed look at your area of interest.

What is Corporate Trade


Active Staff
Active International helps the world’s leading brands use corporate assets to fund media, marketing initiatives and path to purchase programs that increase consumer engagement and loyalty. As the global leader in corporate trade, Active has provided its clients with $1.5 billion in economic benefit since 1984. The company is based in New York and has offices in 14 countries.

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