Looking for a good summer read?

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Filed Under: Entrepreneurialism

Summer is the time for barbeques and gathering with friends. And if you are like most people, it’s also the time to catch up on the reading you’ve wanted to do over the year. It could be that pile of celebrity magazines you’ve been meaning to get to, the hottest book on the NY Times best seller’s list or a book that covers the latest trend in the business world.

Here are some of the books our team is reading this summer:

1) Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer

youtilitybook“Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.” – Penguin Group, Publisher

Huffington Post Interview with Jay Baer


2) The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t by Nate Silver

thesignalandthenoisebook“Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.”  – Penguin Group, Publisher

NYTimes Review


3) Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz

onwardbook“In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.” – Rodale Books, Publisher

Wall Street Journal Review


What book(s) are you planning on reading this summer?


Active Staff
Active International helps the world’s leading brands use corporate assets to fund media, marketing initiatives and path to purchase programs that increase consumer engagement and loyalty. As the global leader in corporate trade, Active has provided its clients with $1.5 billion in economic benefit since 1984. The company is based in New York and has offices in 14 countries.

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