Internet Ads Beat Broadcast for the First Time Ever

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Filed Under: Media Trends

A recent report from IAB drew headlines when their research indicated that Internet ad spending beat broadcast television for the first time ($42.8 billion vs $40.1 billion).

While Internet spending is leading the pack, it’s important to remember that in this data set, television is divided into broadcast and cable. Combined the two are $74.5 billion, meaning the Internet still has to nearly double its revenue to make up the $31.7 billion differential between itself (which includes text, video, radio, etc.) and total television revenues.

This fact doesn’t lessen the impact Internet ads have. Mobile nearly doubled from 9% in 2012 to 17% in 2013.

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Perhaps the biggest lesson marketers can learn from this data is the need to stay nimble and keep their eyes and minds open for new opportunities.

A copy of the full report is available at: iab.net/AdRevenueReport

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Alan Izenman
Alan is responsible for identifying and partnering with best in class technology, media and start-up companies to continually grow our product offering. Alan has more than a decade of experience on both the publisher and agency side of the business, working with companies like Traffix, Inc., a DR-focused company as well as their owned and operated SEM company Sendtraffic, and affiliate marketing company, Rocket Profit. He brings his passion for helping marketers grow their business and optimize the lifetime value of customer relationships to every engagement.

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