Earlier this week, we unveiled our 30th anniversary advertising and marketing campaign – We Made the Trade. Beyond merely commemorating this milestone, the campaign emphasizes what makes Active distinct in the marketplace – our trading model. Our goal is to set apart true corporate barter, the model that we use, from aggregation and discounting, which is neither sustainable nor scalable.
Alan Elkin, Chairman and CEO, and Arthur Wagner, President, our co-founders, started the company in 1984 and are still a vital part of our day-to-day operations. Since our founding, it has been Active’s commitment to trade that has allowed us to deliver over $1.5 billion in economic value to our clients and place over a billion in media annually. Further, it’s this dedication that ensures we’ll be able to continue to offer our customers new options when it comes to retiring trade credits and receiving value with every trade.