Last month, we released the results from a survey we completed about CMO and CFO alignment. We learned that 77% of CMOs and 76% of CFOs believe it is at least highly important to the company’s success to have alignment with their counterpart. Yet, just 45 percent of both CMOs and CFOs say that this misalignment has a moderate or higher negative impact on the company’s success and growth.
These stats resonated with the marketing and finance communities. Below is a sampling of news organizations that covered the story along with links to their articles.
- Can CMOs and CFOs Get Along
06/03/14 – eMarketer
- Are CMOs and CFOs Aligned?
06/05/14 – MarketingProfs
- Why CMOs and CFOs Should Be Friends
06/02/14 – SAP Business Innovations
- C-Sweet or C-Suites?
06/12/14 – MediaPost
- Aligning the Stars (includes infographic)
06/09/14 – Direct Marketing News
- CMOs And CFOs Are Misaligned
06/06/14 – Investor’s Business Daily