CMO-CFO Survey Resonates Within Respective Communities

Back to BLOG

Filed Under: Active News

Last month, we released the results from a survey we completed about CMO and CFO alignment. We learned that 77% of CMOs and 76% of CFOs believe it is at least highly important to the company’s success to have alignment with their counterpart. Yet, just 45 percent of both CMOs and CFOs say that this misalignment has a moderate or higher negative impact on the company’s success and growth.

ICYMI: Download Survey here >>

These stats resonated with the marketing and finance communities. Below is a sampling of news organizations that covered the story along with links to their articles.


Active Staff
Active International helps the world’s leading brands use corporate assets to fund media, marketing initiatives and path to purchase programs that increase consumer engagement and loyalty. As the global leader in corporate trade, Active has provided its clients with $1.5 billion in economic benefit since 1984. The company is based in New York and has offices in 14 countries.

Leave a reply