The 2014 Holiday Season is right around the corner

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Filed Under: Business Trends

Even though your Facebook feed is full of Back to School photos from friends and family, retailers are gearing up for the biggest shopping period of the season. In 2013, sales gained 3.8% from 2012 equaling a total of $601.8 billion, according to the NRF.

What can brands do to ensure they are the ones found beneath the wrapping paper? And what can retailers do to help them get there?

ICYMI, here is a roundup of news stories on the topic.

  1. Top 6 Holiday Retail & Consumer Trends
    by Theresa Wabler – Chief Marketer
  2. Small and Medium Retailers Should See 9% Holiday Ecommerce Growth
    by MCM Staff – MultiChannel Merchant
  3. 2014 Holiday Ecommerce Marketing Checklist
    by Armando Roggio – Practical Commerce
  4. Retailers start gearing up for busy holidays
    by Jennifer Booton – MarketWatch
  5. 4 Keys for Retailers Looking to Jump-Start Holiday Sales
    by – Digital Journal


Elysa Gonzalez
Elysa is responsible for Active’s brand and U.S. marketing activities, including strategy, marketing communications, web, advertising, PR and sponsorships. Joining the company as Vice President of Marketing in 2003, Elysa was promoted to Senior Vice President in 2006. Before Active, she was Vice President, Manager of Internet Strategy at Bernstein Global Wealth Management.

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