The appearance of Goblins and Zombies means one thing… Halloween is lurking around the corner.
“There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages,” said NRF President and CEO Matthew Shay.
Shay also stated that with the holiday falling on a Friday this year, it can only mean that the participation will be larger this year.
What does this mean for retailers? According to the NRF, the average person will be spending $77.52 on Halloween related items, compared to $75.03 spent on average last year.
What will consumers spend their money on?
When will consumers begin shopping for Halloween?
With the total spending on Halloween equaling $7.4 billion dollars, it is no wonder retailers are getting in the game with pop-up stores showing up in neighborhoods all over the country; some as early as August.
As quoted in the CNN Money article, the early start is “likely part of the broader trend to extend the selling season,” said Christina Norsig, founder of PopUpInsider, an online marketplace for temporary retail space.
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Below is a presentation by the NRF on the Top 10 Trends in Halloween Spending for 2014.