Last month, Media Village ran “Tripping Points 2015”, a 3-part series written by Robert Acquaotta which covers three key areas in the ad industry.
“The tipping point is that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire.”
That’s a quote from Malcolm Gladwell in The Tipping Point: How Little Things Can Make a Big Difference.
The tripping point is a similar notion, applying specifically to the ad industry, where some traditions die hard. The resistance to change requires more of a push, so picture a raised threshold and a push from the circumstances around us. In this three-part series, we will examine three key areas in our industry where we predict 2015 will mark the Tripping Point
Tripping Points 2015, Part 1: Is Live TV Dead?
We predict that the Tripping Point in the ad industry will likely begin with how we view live TV.
Tripping Points 2015, Part 2: Content Fronts
We reflect on what we have learned from this year’s Upfronts and NewFronts and why this year marks the tripping point in the decline of the traditional television Upfront.
Tripping Points 2015, Part 3: Programmatic
We are likely understating the importance of 2015 as the tipping point for programmatic.